Seller Handbook | Online Ethnic Wear Shopping for Indian women. Shopping of sarees, salwar suits, lehengas & Jewellery
Guidelines for Products Allowed On Zipker
As a seller you have the sole responsibility of ensuring that the items offered for sale on Zipker comply with statutory laws and are permitted under Zipker's Terms and Conditions.
The following is an overview of the articles and services that may be listed on Zipker, things to take into consideration about certain product categories, and articles forbidden on principle.
What Can Be Sold On Zipker
1) Products of Your Own Creation:
You can list handmade, customised/customisable, revamped, unique items, refurbished or tailor-made products on Zipker.
2) Vintage Items: You can list vintage items – items which are older than 20 years old.
They can include fashion, accessories, jewellery and bags, as well as designer objects, furniture, art, antiques and other stylish collectables. The products listed here can be handmade, replicas, hand-refurbished or even factory-made.
3) Factory made (or handcrafted) Suppliers/Re sellers:You don't have to be the creator of a product to be allowed to sell it here; you can be the designer or reseller of unique items. If you're a reseller and have neither made the product yourself nor contributed in any way to its manufacture or production, please follow these guidelines.
Please note that you must have the manufacturer's permission to resell the products. The products listed must be handmade. The products must have a unique feel through and through and products must not be made under inhumane conditions.
You may not sell the following items on Zipker:
- Stolen items
- Travel vouchers, plane, train or bus tickets
- Items whose sale or distribution contravenes trademark rights or ancillary copyright, industrial property rights (e.g. brands, patents, utility models and registered designs) or other rights (e.g. picture, name and personal rights).
- Pornographic items and those potentially harmful to minors
- Forbidden weapons as well as all forms of ammunition
- Radioactive substances, poisonous and explosive substances, as well as all dangerous chemicals
- Live animals, products and preparations made from endangered animal species or plants
- Human organs
- Commercial papers (particularly shares), money market or financial instruments, credit, loans and financial aid
- Promissory notes and legal titles as well as other debts for collection arising from legal transactions
- Items you may own, but whose use is prohibited
- Medical products whose sale is prohibited by law
- Items made with child labour
- Real estate and equivalent rights
We reserve the right to block or delete your listing (in full or in part), without prior notice if we find concrete evidence of a breach of these guidelines. Recurring or serious violations could result in exclusion from trading on Zipker. We also reserve the right to remove items from the Zipker catalogue at our discretion if we feel that these don't fit in with our range of products.
Guidelines for Good Listing
1) Effective Item Title: Title should contain the product line, color, style and material used. Currently we see items live which miss the product line, for instance a necklace listed with title as Purple white Flower. It does not say that it’s a necklace set, hence impacting keyword search on our site as well as SEO. Selling earrings without specifying in title that it’s an earring is definitely not going to show up these items in key word search – by far the largest contributor to sale as compared to category navigation.
2) Good Quality Images: Minimum Resolution for Images 800 x 800 and should be on proper appealing background. Mannequin, dummies, should be mandatory for apparels and jewellery. Multiple images would help to give better perspective. Your images should be as beautiful and striking as the actual item.
3) Description: Crisp description, covering basic aspects of item – color, size, material, weight, key USP of the item. Customer should get the touch and feel of the product from the words used description. Remember the item that you are show casing needs to compete with the offline retail items which buyers can see from all angles, touch, feel, and envisage the experience on use. Hence it is critical that your description does justice to the beauty of your item.
4) Price: We understand that nature of some handicraft / lifestyle categories is such that price benchmarking is not possible, but we should ensure that items are rightly priced as online customers do tend to compare it with other online portals and brick and mortar sellers. It is especially very important for new sellers to keep low margins and competitive pricing to attract the buyers. It is also advisable and even a mandate for successful online selling to offer FREE shipping on all your items. It’s a proven fact that in customers mind the term "FREE" wins the psychological battle against other items which carry a shipping charge.
How to Get Found in SearchGetting found in search may seem daunting, but all it takes is a little know-how. Basically, think like a buyer — use descriptive phrases that they might search to find your item in your listings' titles and tags. Labelling your listing with great keywords is the best way to get buyers to your item from search – both on Zipker, and from search engines like Google. This article will give you a list you can use for brainstorming keywords. Here are our simple steps to help you get found in search!
Step 1: Brainstorm Keywords and Phrases
Start a list of keywords and phrases to try. Here are some ideas for brainstorming:
1. What is it?
E.g. necklace, jewellery, saree, bowl, print
2. What is it specifically? What type?
E.g. hoop earrings, v-neck sweaters, Hand Print Cloth, long sleeved shirt,
3. Who is it for?
E.g. women, men, baby girl, children, girl, adult, pets, dog, teachers
4. What is the main material?
Add the major material to your tags, if it is something you think a buyer might search for to find your item. Add minor materials or component materials to the "materials" box. E.g. leather, organic cotton, Chiffon Saree, Kundan earrings, sterling silver, Micro beads hang bag
5. What is the main color?
Buyers are not likely to look for minor colors in your piece, so stick to the main color(s) or important color combos! E.g. Fuchsia, red, carnation pink, Violet, navy blue, black and white
6. What method or technique did you use to make it?
E.g. hammered (for metal jewellery), burned (for woodworking), handspun yarn, appliquéd, embroidered
7. Where will the item be used?
E.g. kitchen, hair, office, beach, garden, car, nursery
8. What size is it?
E.g. plus size, 1X, medium, XS, oversized, extra long, chunky, 7mm, 18in, 8 x 10 (art), 7.5 (shoes).
9. What style is it or art form?
E.g. Goth, Victorian, hippie, punk, tribal, impressionist, post-modern, feminine, meenakari, Kalakari, curated,
10. What Imagery or motifs are on the item?
E.g. owl, landscape, nature, plaid, geometric, floral, animal
11. Are there synonyms or spelt differently due to variation in global community?
E.g. infant for young babies, handbag for purses and clutches, kids for children, sari or saree, Jewellery or jewellery, drink for tea, trousers for pants, travel mirror for compact mirror.
12. Can they fit into some Occasions?
E.g. Valentine's Gift, Mother's day, Christmas, Diwali, New Year, (these needs to be revised depending on occasions your items fit into and keeping it up to date)
13. What is your Shop Name?
Consider labelling a few items with the name of your shop to make sure it appears if someone searches for you without first selecting "Shops" from the drop-down menu. A few listings will do, since buyers can access your shop from one of your items.
Step 2: Apply Search Terms to Your Listings
Now that you have a list of keywords and phrases you want to try, work them in to your listings. Be sure to use very important terms on each listing. Make titles descriptive, accurate, and elegant: While keeping your titles attractive and buyer-friendly, add more accurate terms that buyers are likely to search.
Maximize your tags: Use all available spaces with good keywords and phrases. Diversity matters: Don't name all of your similar items the same (or nearly the same) thing! Each listing is a chance for a buyer to find you, so if you diversify your keywords you'll be found in lots of different searches.
Step 3: Make Sure It's Working
Shop Stats: Keep an eye on your Shop Stats to see what keywords are bringing people in! Make sure to use the strongest keywords wherever it is accurate. Incorporate other keywords as well, especially specific ones. Remember to diversify!
Slow and steady: If your search terms are already bringing people into your shop, go slowly with making major changes so you can see what's working before doing more.
Let Photos Do the Talking
When you sell your craft online, photos are vitally important to your success. Without a physical item to touch and look at, your customers rely on your pictures as their tactile experience. Nothing will turn away a customer faster than a blurry photo with inscrutable details. Luckily, there are many solutions to this common frustration that can help you achieve a sharp, crisp, and alluring photo.
Luckily, taking great photos is a skill that you can learn! If you look at the early sold items of many sellers with wonderful pictures, you’ll. We hope this column helps you on your photo-improvement journey! Make sure to go slowly while reworking your photos; try re-doing just a few per week. Take a lot of photos of an item as you learn. This helps you to figure out what works and what doesn’t, and it also gives you a lot of photos to choose from. You’ll find that you’ll get better and better as the weeks go by. Once you’re taking gorgeous photos, then go back and re-do the rest of the photos in your shop if necessary. Few concepts and details that would make your photography
Know Your Camera
The first and the most important thing you can do to help your product photography is to read the camera manual. Boring, I know, but it’s worth it, as you need to know what your camera will and won’t do. There are lots of settings and terms, which can be confusing, but your manual will help with this. Visit the website of the manufacturer and also YouTube, as many manufacturers and photographers offer free online tutorials.
Problems with colour are almost always the result of an incorrect exposure or white balance setting.
To fix over or under-exposure you need to experiment with the features that your camera offers. Step away from the “automatic” setting! If your camera allows, the features you will need to use to manually alter exposure levels are shutter speed, depth of field/aperture, and ISO — these are the three elements that make up exposure. If your camera doesn’t allow for manual setting adjustment, then you can still try the other automatic settings, such as landscape, macro, etc. Also look for a feature called “exposure compensation,” as this will allow you to tell the camera to expose more or less than it normally would. As a general rule, I suggest placing your product in a well-lit area, such as under a window or outside, and aim to shoot it using only natural light. This means turning off the flash and other lights, which is the best way to achieve a photograph that shows the true colour of your product. Flash is great for product lighting, but small flashes (those on most digital compact cameras) can cause harsh shadows. I understand shooting with natural light alone is easier said than done, so more tips on lighting are coming right up…
White balance is the balance between cool and warm light color temperature captured by your camera’s sensors. Color temperature describes the spectrum of light not all digital cameras offer white balance customization, but most offer preset white balance settings that match commonly used light sources. Use your camera’s manual to locate the white balance function. The icon usually looks like a little light bulb. Select it and you should see several presets from which to choose. You may also see an icon “AWB” which stands for auto white balance, which is the default setting. If your camera has a custom white balance setting, take advantage of it! Select the “custom” option icon and place a white piece of paper or cloth in the scene. Aim the camera so that the entire frame is filled with the white object. Press the “set” or “enter” button on your camera. The camera reads the white object and uses the data from it to set a custom white balance for your composition. Now you can continue to photograph your items.
Put most simply simply – Aperture is ‘the size of the opening in the lens when a picture is taken.’ When you hit the shutter release button of your camera a hole opens up that allows your cameras image sensor to catch a glimpse of the scene you want to capture. The aperture that you set impacts the size of that hole. The larger the hole the more light that gets in – the smaller the hole the less light. Aperture is measured in ‘f-stops’. You’ll often see them referred to here at Digital Photography School as f/number – for example f/2.8, f/4, f/5.6,f/8,f/22 etc. Moving from one f-stop to the next doubles or halves the size of the amount of opening in your lens (and the amount of light getting through). Keep in mind that a change in shutter speed from one stop to the next doubles or halves the amount of light that gets in also – this means if you increase one and decrease the other you let the same amount of light in – very handy to keep in mind). One thing that causes a lot of new photographer’s confusion is that large apertures (where lots of light gets through) are given f/stop smaller numbers and smaller apertures (where less light gets through) have larger f-stop numbers. So f/2.8 is in fact a much larger aperture than f/22. It seems the wrong way around when you first hear it but you’ll get the hang of it.
So how do you know what aperture to choose? You’ve got to answer, ‘how blurry do I want my background to be?’ and ‘what is my photo about?’ Aperture is more than controlling the amount of light entering the camera, as the quality of the resultant image varies with aperture. Image quality usually drops off approaching maximum aperture, and improves as the size of the aperture reduces. Then as the aperture reduces further, image quality deteriorates as smaller apertures suffer from the increased influence of diffraction around the edges of the aperture blades. So in most of the normal lights cases mid Aperture setting between f/4 to f/8 should suffice.
In traditional (film) photography ISO (or ASA) was the indication of how sensitive a film was to light. It was measured in numbers (you’ve probably seen them on films – 100, 200, 400, 800 etc). The lower the number the lower the sensitivity of the film and the finer the grain in the shots you’re taking.
In Digital Photography ISO measures the sensitivity of the image sensor. The same principles apply as in film photography – the lower the number the less sensitive your camera is to light and the finer the grain. Higher ISO settings are generally used in darker situations to get faster shutter speeds (for example an indoor sports event when you want to freeze the action in lower light) – however the cost is noisier shots.
100 ISO is generally accepted as ‘normal’ and will give you lovely crisp shots (little noise/grain). Most people tend to keep their digital cameras in ‘Auto Mode’ where the camera selects the appropriate ISO setting depending upon the conditions you’re shooting in (it will try to keep it as low as possible) but most cameras also give you the opportunity to select your own ISO also. When you do override your camera and choose a specific ISO you’ll notice that it impacts the aperture and shutter speed needed for a well exposed shot. For example – if you bumped your ISO up from 100 to 400 you’ll notice that you can shoot at higher shutter speeds and/or smaller apertures.
Shutter speed is ‘the amount of time that the shutter is open’.In film photography it was the length of time that the film was exposed to the scene you’re photographing and similarly in digital photography shutter speed is the length of time that your image sensor ‘sees’ the scene you’re attempting to capture.
Shutterspeed is measured in seconds – or in most cases fractions of seconds. The bigger the denominator the faster the speed (i.e. 1/1000 is much faster than 1/30).
In most cases you’ll probably be using shutter speeds of 1/60th of a second or faster. This is because anything slower than this is very difficult to use without getting camera shake. Camera shake is when your camera is moving while the shutter is open and results in blur in your photos.
If you’re using a slow shutter speed (anything slower than 1/60) you will need to either use a tripod or some type of image stabilization (more and more cameras are coming with this built in).
Shutter speeds available to you on your camera will usually double (approximately) with each setting.As a result you’ll usually have the options for the following shutter speeds – 1/500, 1/250, 1/125, 1/60, 1/30, 1/15, 1/8 etc. This ‘doubling’ is handy to keep in mind as aperture settings also double the amount of light that is let in – as a result increasing shutter speed by one stop and decreasing aperture by one stop should give you similar exposure levels (but we’ll talk more about this in a future post).
Some cameras also give you the option for very slow shutter speeds that are not fractions of seconds but are measured in seconds (for example 1 second, 10 seconds, 30 seconds etc). These are used in very low light situations, when you’re going after special effects and/or when you’re trying to capture a lot of movement in a shot). Some cameras also give you the option to shoot in ‘B’ (or ‘Bulb’) mode. Bulb mode lets you keep the shutter open for as long as you hold it down.
When considering what shutter speed to use in an image you should always ask yourself whether anything in your scene is movingand how you’d like to capture that movement. If there is movement in your scene you have the choice of either freezing the movement (so it looks still) or letting the moving object intentionally blur (giving it a sense of movement).
Focal Length and Shutter Speed - another thing to consider when choosing shutter speed is the focal length of the lens you’re using. Longer focal lengths will accentuate the amount of camera shake you have and so you’ll need to choose a faster shutter speed (unless you have image stabilization in your lens or camera). The ‘rule’ of thumb to use with focal length in non image stabilized situations) is to choose a shutter speed with a denominator that is larger than the focal length of the lens. For example if you have a lens that is 50mm 1/60th is probably ok but if you have a 200mm lens you’ll probably want to shoot at around 1/250. Remember that thinking about Shutter Speed in isolation from the other two elements of the Exposure Triangle (aperture and ISO) is not really a good idea. As you change shutter speed you’ll need to change one or both of the other elements to compensate for it.
Aperturecontrols the area over which light can enter your camera
Shutter speed: controls the duration of the exposure
ISO speed: controls the sensitivity of your camera's sensor to a given amount of light
For example if you speed up your shutter speed one stop (for example from 1/125th to 1/250th) you’re effectively letting half as much light into your camera. To compensate for this you’ll probably need to increase your aperture one stop (for example from f16 to f11). The other alternative would be to choose a faster ISO rating (you might want to move from ISO 100 to ISO 400 for example).
Hope this section helps you click excellent Photos of your items.
How to Write Enticing Item Descriptions
So you’ve led your buyer into your item listing with effective search mechanism. Now that you have their attention, how can you glue them on your item page? How can you entice them to buy? The right way with words will help your buyer add your items to their shopping cart with confidence! Optimize your shop with the following Four tips for effective and descriptive prose in your product listings.
1. Create an inverted pyramid. The most important information about your item should be first in your description — not only because shoppers want the details on your items as soon as possible, but also because it’s a smart way to optimize the way your description displays in Google search results. Feel free to repeat the words used in your item title.
2. just like a good therapist suggests, use “I” statements. Speaking in the first person will help you connect with your visitor on an individual level — and isn’t that what they are looking for when they come to shop on Zipker? Show a bit of your personality! Think of your item descriptions like meeting a new friend: you want to be polite, but you also want to be your natural self.
3. Avoid Negative Words, Unclear Statements, Stringent T&Cs – Avoid using negative words which would discourage your customer from liking your shop. At the same let the description be crisp and clear, should not leave anything unclear for buyer: Few examples are - We are not responsible for damage in transit, No Returns accepted, Returns accepted within 3 days only on buyer return shipping cost, Images are for illustration only – similar item will be shipped as per availability.
3. Short paragraphs and bullet points are your friends. Visitors to your shop might be looking for a specific size or material, so make it easy for them to glean that info from your descriptions by cutting out superfluous language and making good use of bullet points.
4. Lastly, edit your description See what sentences are too long and make them shorter. Short, sweet and punchy prose is easier for a buyer to connect with. Run your description through a spell checker
Dispute Resolution Process
Objective of the Dispute Resolution Process:
- To provide buyer’s a platform to raise their concern / complain about the item
- To safe guard the interest of buyers from any negligence / error at sellers end
- To earn trust of buyers on transactions done through Zipker Marketplace
- To provide buyer’s a platform to raise their concern / complain about the item To provide sellers one single platform where all issues / complains can be seen, improvement steps can be chalked out
Zipker’s Dispute Resolution Team:
Most of the times our buyers would have a good buying experience, but sometimes problems may occur. We advise and encourage buyers to communicate with the sellers about the problem. We at Zipker believe that our sellers would do their best in resolving buyer issues as customer satisfaction is prime priority for us and our sellers. In rare case if your problem is not resolved directly with the seller, you can write to Zipker’s Dispute Resolution team at [email protected]
Disputes Can Be Broadly Classified Into Two Buckets:
1) Item Not Received: Buyers can raise an Item Not Received (INR) in case where they have not received their items within 15 days (domestic buyers) and 25 business days (international buyers) of the payment date.
2) Item Not As Described: Buyers can file an Item Not as Described (INAD) in cases where they received an item which is significantly different from what was shown in the images and as depicted in the description of the item.
Buyers are advised to use INR & INAD only when direct communication with the sellers has not been fruitful in getting resolution.
Item Not Received (INR)
- Buyer raises INR indicating that he/she has not received the item within specified timeline
- Seller receives an email about the dispute being raised
- Seller replies on the dispute with current status
- Seller gets 4 options A) Communicate with the buyer B) Provide Tracking Number C) Escalate Dispute to Customer Support D) Refund Buyer
- If seller fails to reply within 7 days, system will execute Option D above
- Basis sellers Response, buyer can either continue communicating with the seller, verify tracking, or if he is not convinced with sellers response, he can escalate the dispute to Customer Support
- All Escalated Cases will be handled by Zipker’s Dispute Resolution Team
Item Not As Described (INAD)
- Buyer Raises INAD indicating that item received is significantly different from listing description / images
- Seller receives an email about the dispute being raised
- Seller replies on the dispute with his perspective
- Seller gets 4 options A) Communicate with the buyer B) Escalate Dispute to Customer Support C) Refund Buyer
- If seller fails to reply within 7 days, system will execute Option C above
- Basis sellers Response, buyer can either continue communicating with the seller or if he is not convinced with sellers response, he can escalate the dispute to Customer Support
- All Escalated Cases will be handled by Zipker’s Dispute Resolution Team
- If Zipker Resolution team decides case in favour of the buyer, item needs to be returned to the seller, shipping charges borne by Zipker
- Disputes can be filed after 15 days from the payment date and till 60 days from payment date.
- If buyers don’t respond to sellers communication within 30 days of sellers response, dispute is automatically closed in sellers favour
- If dispute is closed in buyers favour, sellers can appeal that decision within 7 days of dispute closure, only if they have additional proof like Proof of delivery, Online tracking, etc.
Sell Effectively On Zipker:
Products What kinds of goods that sells faster on Zipker
- It is easier to sell goods, which belong to categories like Jewelry, Home Décor, Home Furnishing Bags & Natural Soaps and Cosmetics.
Price what kinds of Prices & How do I price?
- Customers have also taken a liking to goods priced below 1000 Rupees so at least include a few items in your shop within Rs.1000.
- Customers like a lump-sum cost and not a plus format. Therefore the MRP on Zipker includes all taxes and shipping cost.
- Please round off the MRP to nearest 49 or 99.So for example an MRP of 435 should be rounded off to 449. MRP of 360 should be rounded off to 399.
- Do not underpriced your products. Challenge yourself to charge a price that makes you feel slightly uncomfortable. When you underpriced your work, you ‘resending the message that it’s not the best quality; that’s its cheap.
Photos: Photos are as important as Product & Price
Top ten tips for perfect product photos:
- Shoot against a plain background that will complement your item. Large pieces of drawing or watercolour paper work well
- If the photo is blurry, try adjusting the zoom, or getting closer to or further from your subject.
- If you’re shooting small items like jewellery, simple props can help show scale.
- For larger items, look around the inside of your home for good locations. Think interesting architecture, beautiful natural settings, walls with interesting textures, or even plain white walls. Is there a location nearby — perhaps a temple, a monument or abandoned building — that would capture the mood of your items?
- If you sell items that can be worn, it is always better to use a live model. Adults, babies, and pets all draw in the shopper and help them imagine these items in use. The live models can be someone from your family or friends. It can also be artisans who have played a role in making the product.
- Use soft natural lighting. Either morning or early evening light works best. Avoid direct sunlight and harsh mid-day lighting. Set up your shot inside, near a window, or outside (but not in direct sunlight).
- Avoid using flash.
- Go beyond the overhead or straight-on shot. Make your photos more dynamic by taking the shot from a variety of angles and distances, and then choosing the one that best complements your item.
- Edit your photos to make them brighter, crisper and the colors truer. You’ll also want to crop in interesting places to create movement in the photo. It may allow you to get closer to the item for a detail shot.
- Various types of photos you can show in your item listings: show the item in use, show your creative packaging, and place the item near a complementary prop to show scale.
Description how do I describe my product?
- Description how do I describe my product? Selling on Zipker starts off with giving an interesting product title. The product title is a five-worded unique name for each of your product. We believe that every product is unique. Hence an attractive five word name gives a unique identity to the product.
- The product title should include the product sub-category like potli bag or hoop earrings
- It should include colour or fabric/material like Blue Canvas or Silver Coated
- It needs to have a catchy name for the product like “Mast Maula”
- A bag could be named ‘Blue Mast Maula Potli Bag ’,an Earring can be Night Sparkle Silver Hoop Earrings
- The Brief Description: The most important information about your item should be first in your description because shoppers want the details on your items as soon as possible
- Details: Visitors to your shop might be looking for a specific size or material, so make include this information at the very beginning.
What is it?
Examples: necklace, jewellery, bag, kurta
What is it specifically? What type?
Examples: Hoop (for earrings), V-neck (for sweaters), long sleeve (kurta)
Who is it for?
Examples: women, men, baby, children, boy, girl, adult etc.
What is the main material?
Add the major material. Example: leather, cotton, khadi metal, 14K gold, sterling silver, glass
What is the main color?
Buyers are not likely to look for minor colors in your piece, so stick to the main color(s) or important color combinations! Example. White, black, red, orange, yellow, green, blue, purple
Where will the item be used?
Example: Kitchen, hair, office, beach, garden, car, nursery
What size is it?
Example: small, extra large, 7mm, 18in, 8 x 10
What Imagery or motifs that is on the item?
Example: peacock, landscape, nature, plaid, geometric
What is the scent or flavour?
Example: Sweet, spicy, salty (for bath and beauty and food items)
Is there something special in the product?
Example: Fusion of brass & marble, made by lady artisans in tribal areas of MP, hand-made by children of NGO etc.
Packaging here are some things to keep in mind when packaging your items for shipping:
- Selecting the Right Box
- Choose a box that is slightly larger than the item you are sending, so that you will be able cushion the item with packing material on all sides.
- Properly label the package and include a return address. If you are reusing a box, cover any previous labels or cross out any previous address information with a prominent black marker.
- Packing the Item
- Pack the item with bubble wrap, peanuts, foam, or paper.
- Close and shake the box to check whether you have enough cushioning. Add more packing materials if the items shift. Include a shipping label inside the box
- Sealing the Box
- Use clear or brown packaging tape, reinforced packing tape or paper tape that is at least two inches wide. Do not use masking tape, cellophane tape, cord, string, or twine.
- Tape the opening of the box and reinforce all seams.
- Irregularly Shaped Items
- Bare Metals: Completely tape the address label to the item being shipped. Do not use "flying tags." Cover sharp or protruding edges with taped-on corrugated cardboard pieces.
- Fabric: Rolled goods travel best when shipped in corrugated boxes. If a fabric roll is shipped in a bag, make sure the bag is tightly wrapped and taped to reduce the risk of tearing. Place duplicate labels inside core or between top layers of material.
- Note: Be sure and check with your carrier about any specific packing requirements. Some carriers assess additional handling charges for:
- Any article that is not fully encased in an outside shipping container.
- Any article that is encased in an outside shipping container made of metal or wood.
- Cans or pails that are not fully encased in a shipping container of corrugated cardboard.
- Irregularly shaped or oversized items.
- Note: These tips are general guidelines. Zipker cannot be held responsible if your item is damaged in transit.
How do I calculate the shipping amount to be included in product cost?
The thumb rule is to include a cost of Rs. 50 for every 500 grams. So the way the domestic shipping will work will be as follows:
- Package weight below 500 grams: Rs. 50
- Package weight between 501- 999 grams: Rs. 100
- Package weight between 1000- 1499 grams: Rs. 150
How do I make my shop name attractive?
Your shop name is one of the most important factors in creating a successful business online. It gives you immediate recognition, style, and search-ability. Things to consider when choosing a shop name:
Be original: Interesting names will stick with those who visit your shop. An interesting word or phrase that is meaningful for you can add a bit of history and a point of interest. One of the interesting names is Champa Qali
Show your style: Choose a name that reflects your style. If your items are elegant, choose an elegant name. If your items are quirky or clever, you want your name to speak to that aesthetic. Let your own unique point of view as an artist shine through in everything about your shop, especially your name!
Spelling counts: Pick something that is easy to pronounce and spell. The former helps people remember your name; the latter makes it easy to find you again!
Google it: Search for your intended name on Google. Will you be able to be the top result? Avoid generic names that you won’t be able to “own.” While you’re at it, check to see if the name is available on Twitter, Facebook, and any other social networks you plan to use.
Trademark: Some words and names are trademarked, so do your homework first to avoid a possible conflict later.
The Power of Search: If you are selling a very specific product or certain type of supply, it wouldn’t hurt to actually put the basic name of what you are selling in your shop name; this may help you show up in search engines whenever someone searches for this item. But be careful: if you’re thinking about branching out to other types of items, you may not want to follow this tip. There are advantages to having a name that will allow you to sell a range of items, since many sellers evolve over time.
Keep it consistent: Use the same name everywhere
How do I write an interesting shop profile?
A creative, concise, well-constructed profile is essential to the success of any Zipker shop. No matter where you’re from and what you make, it is worth it to spend the time really fleshing out and polishing up your seller bio.
Two reasons your Shop Profile is important:
You are responsible for your buyer’s shopping experience. Make it clear that you care about your customers enough to sate their curiosity. The more you can make the experience feel personal, the more buyers, especially first-time buyers are willing to make the leap.
The profile section is the place where you get to give yourself a little credit. Talk about your process, your ambitions, and your creative inspirations. We know a lot of thought and energy goes into the items you make, so take some time with your bio and really make it shine.
Some of the interesting tips for Shop Profile
- Who are you? What is your educational and/or artistic background? What are your hobbies?
- What was the main inspiration for your shop? How did your business get its name?
- What do you make? How many varieties of items do you carry? Do you have a signature product? How did that come to be?
- Is there a funny/touching/sad story behind one/all of your items?
- What makes you different from the other people that make what you make? (Or why do I need what you make if no one else makes it?)
What is the size chart that we follow while uploading our products on Zipker.com?
- Zipker follows a standard size chart, which is attached below. The standard sized mentioned below are for jewellery (bangle size, ring size) and apparel (kurta, trouser, footwear).
- For Saree we should insist on below mentioned 2 details: Size in meters, With/ without blouse/ blouse piece
Indian Bangle Size Chart
|Size||Inner Diameter (Inches)|
Indian Ring Size Chart
|Size||Inner Diameter (mm)||Inner Diameter (Inches)|
Indian Kurti/Kurta/Top/T-shirt Size Chart
|Size||Bust Size (Inches)|
|Extra Small (36)||32"|
Trouser/Pant/ Size Chart
|Size||Bust Size (Inches)|
Indian Footwear Size Chart:
|Indian Size||Euro Size||Foot Size (cm)|
Checklist for Setting up One's Shop on Zipker
- Will your Shop Name help promote you?
- Is your shop name easy to remember, spell, and say?
- Have you filled out your location?
- Does your profile tell your story?
- Do your Shop Title and Announcement contain good search keywords?
- Does your banner reflect your style? Does it look good with your item photos?
- Are your Shop Policies filled out? Remember shop policies in still trust in a buyer
- Do you have enough items in your shop? The more items you have the more a buyer has to choose from, and the more likely you’ll be found in a search query.
- Are your item titles easy to read?
- Is there variety in the titles throughout your shop?
- Have you made your titles, tags, and descriptions relevant for search??
- Do you use style, color, size and texture tags including word phrases as tags that a buyer would search (e.g. steam punk cufflinks)?
- Do your descriptions reflect your unique voice – making it easy for the buyer to connect with you as the artist or collector?
- Do you answer all the questions a buyer might be asking about this item? Have you answered pertinent questions relating to the size?
- Re-evaluate your prices. Do your prices reflect the quality of your work and your time?
- Search for what you sell, and look at your photos in search results. Do your photos make you want to click?
- Are you using all types for images including at least one close-up and one photo that show the whole piece? Are you using photos which show the insides of an object like that of purse?
- Do you have unnecessary graphics, borders or logos on your photos?
Objective of the Copyright Policy:
- To protect the interest of original copyright owners
- To Provide buyers safe trading experience
Copyright is the protection given to certain original works of authorship, including text, logos, pictures, music, etc. The owner of a copyright holds the exclusive right to duplicate, distribute and create derivative works from his work. Copyright is a legal concept, enacted by most governments, giving the creator of the original content / images / work exclusive rights to it. Copying, modifying and possibly linking to content created by others could expose you to legal liability. If you copy someone else's text or original photograph, or copy text or photographs from any other place, you may be infringing someone's copyright. They may be able to request the ending of your item listing.
Zipker does not allow copyrighted content to be used in the listing (text or images). When you prepare your listings you should use only material (text, photographs, etc.) and trademarks/names that you created or own yourself, or have licensed from the owners. You cannot link to somebody else's picture (so it appears in your listing) without the owner's permission. If we find listings which have been copied from some other seller’s listings – text / photographs, Zipker holds the right to end the listings immediately and restrict / suspend seller as deemed fit.
Be honest and creative! If you've invented and produced something, you can put it up for sale on Zipker. It's okay to be inspired, but be honest and don't use anyone else's intellectual work for your own commercial purposes.
If you're using a pattern or instructions from a magazine or the Internet, find out if you're allowed to use this design (even in an altered form) for commercial purposes. The regular sale of articles is commercial.
If you find your content being copied please report to our [email protected] Hand crafted items which have not been copy righted as per the Indian Copyrights Act 1957, won’t be covered. It is possible that few items are similar in nature and can be listed by different sellers. These are allowed unless the exact text / images are not copied.